Study Finds Brand Image a Top Motivator for Green Supply Chains

Study Finds Brand Image a Top Motivator for Green Supply ChainsA new study finds 51 percent of supply chain executives in North America aren’t doing enough to impact the environment even with sustainability a designated strategic priority.

According to the sustainability report from West Monroe Partners, a business and technology consultancy, 36 percent of companies have immediate plans to incorporate sustainability into their operations and 22 percent are planning to do so within the next three years. It also found 12 percent of companies place no importance on green supply chain.

Brand image improvement is one of the top reasons why companies have implemented a program for green design. Other top reasons, following brand image, include innovation in products and processes, executive management decision, regulations and cost reductions.

Posted on by Kathy S. in Green Initiative