OKi Brand to be Replaced with Metcal Brand

by Julie S. on July 17, 2013

OK International recently announced their plans to globally rebrand the OKi brand. All OKI products will soon be globally named as Metcal products. The rebranding started July 1st and is expected to be completed by September 2013. According to Gary Stoffer, Global Director of Sales and Marketing, the purpose of the rebranding is to make the product line “… more accessible to a wider audience by carrying forward the value proposition created by the OKi brand…”

As for All-Spec, all OKi branded products will remain in stock but will be replaced with Metcal branded products as our current OKi stock is depleted. Products formerly branded as OKi will remain the same with the exception of a logo change; these products will function the same, offer the same performance and bear the same warranty.

Over the next few months, we will work on implementing the branding change throughout our website; we will post again when that is complete.

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